NEW POST| Ten 10 minute #marketing tips #Bizitalk #smallbusiness #mktg

Ten marketing tips you can do now!

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  1. Build your email list. Start collecting email address via your website, Facebook and networking events. Ensure you have an ‘opt in’ box on your website and an unsubscribe link in your emails. MailChimp is a great and easy to use email marketing tool. If you have 2000 emails or under its free too!

  2. Fill in your social media profiles. You must fill in the ‘about’ section, location and your opening times (if applicable) and also your website links along with some information about what you do. Don’t forget your Facebook page or Twitter account might be the first experience someone has with your business. Treat it like a shop window.

  3. Create a list of topics that your target customer would find interesting. This will help you create a list of social media posts and blog posts.

  4. Keep a list of questions you are asked on a regular basis about your business. Write the answers and use each one as a blog post.

  5. A good tip that was suggested to me: Create an e-book from all your blog posts! All you will need to do is create a few opening pages such as an intro and design a cover and your off.

  6. The e-book good be offered as a freebie if people sign up to your email list or like your Facebook page.

  7. Who would you like to work with? Who would you like to sell too? Create a profile of your ideal customer.

  8. Think about how many ways you can use a piece of information. You can break it down and use it in several ways. Suggestions are press release, social media posts, blog posts, podcasts to Google+ Hangouts. How about even turning it into a short 60 second video?

  9. Figure out why people should buy from you. Not benefits, but why people like to buy/work with you. If you don’t know ask.

  10. Loyalty cards and referral schemes are a great way to encourage customers/clients to pass on your details. Could you offer a referral fee to encourage more clients to recommend you? Word of mouth marketing is one of the most powerful tools you can have.

For more ideas and help with your marketing drop me an email | hello@kellylovesmarketing.com

NEW POST | Why your #smallbusinesses should use #socialmedia #Bizitalk #marketing #mktg

Is your small business using social media?

I found an old article recently on BusinessZone which said the below, and even though this article was published back at the beginning of 2012 the message is still as important as ever. There are still too many small business (and big ones too) either not using social media or not using the platforms correctly. And for a small business with limited budgets it’s a no brainer!

It’s no longer enough for small businesses to just have a website; they must also have a social media presence?

Not every platform will be right for your business and you certainly shouldn’t go out there and sign up for them all. It’s far better to find which ones your customers hang out on and have a presence on those.

BusinessZone also have the below very useful infographic which gives you a great basic understanding of how to use the different platforms.

For more ideas and help with your social media drop me an email | hello@kellylovesmarketing.com

How did you survive the 30 minute Facebook outage?

How did you survive the 30 minute Facebook outage?

Tweet: How did you survive the #Facebook #Downtime ? #socialmedia @MarketerKelly

Facebook is back and up and running after a 30-minute outage which affected the social network’s web and mobile site as well as connected apps. Those of us who tried to access the site this morning was left twiddling their fingers. I was greeted with a message saying “Sorry, something went wrong. We’re working on getting this fixed as soon as we can.”

A Facebook spokesperson told CNET :

‘Earlier this morning, we experienced an issue that prevented people from posting to Facebook for a brief period of time. We resolved the issue quickly, and we are now back to 100 per cent. We’re sorry for any inconvenience this may have caused.’

Facebook have not disclosed a reason just yet, however I believe there are some hackers that are claiming responsibility. The outage caused some panic-stricken tweets, here are a few of my favourites…

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In 2004 Facebook was founded by  Mark Zuckerberg and has grown to be the second most popular site on the Internet, according to ranking firm Alexa, second only to Google.

 

So, what did you do with your 30 minutes?  What funny tweets did you see?

 

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Marketing? Piece of cake!

Marketing?

Piece of cake!

Tweet: Marketing? Piece of cake! Or is it? See what @MarketerKelly thinks http://ctt.ec/4o36a+ #marketing #socialmedia #contentmarketing
Yesterday the lovely Sami from Slim Sam’s Cakery popped by my house to drop off some of her low fat and yummy baked delights. Whilst enjoying my ‘Cake in a Cup’ this morning with my coffee I was trying to think of the topic of my next blog post. This delicious treat was the answer, a successful marketing plan is a little like baking a cake. Just like baking a cake creating a marketing plan requires patience and an understanding of your ingredients.

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You need a good recipe. Without clear directions your cake is going to be a big flop and the same applies with your marketing plan. You need to define the steps needed, and understand how you are going to reach your goal.

You need to follow the steps exactly. From experience rushing through and missing steps whilst baking is only going to result in a soggy bottom (and no one likes a soggy bottom). Your marketing strategy is the same, you cannot rush ahead to execution until you know you have the right message. It’s a step by step process.

Timings and temperature are key elements in baking and marketing too. There is no point having a great recipe, all the correct ingredients and you’ve mixed them all together in the right order only to ignore these two vital components at the final stage. I find that most ovens vary and it can be a bit of experiment at the final baking stage, and I think this applies to marketing. Sometimes things just do not go to plan. So what do you do? Well, you definitely do not give up. You need to keep going, you need to find that step that just wasn’t quite right, re-adjust and carry on. Try different tactics and learn from what went wrong. Eventually all your efforts will rise to an all new level with a little time and effort.

You can have your cake and eat it.

 

 

 

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Social Media AKA Word of Mouth Marketing

Social Media AKA Word of Mouth Marketing 

The big do’s and don’ts of Social Media…

Tweet: Have you read @MarketerKelly post? Social Media AKA Word of Mouth Marketing http://ctt.ec/tfI4l+  #blog #socialmedia #SocialMediaMarketing

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Many years ago when social media was the new kid on the block companies took a very careful approach and were very slow to jump on board. Some companies choose to ignore social media altogether and others put a number of employee guidelines in place. Now it’s no longer the new kid everyone is jumping on board and fully embracing the medium. It’s a great place to reach out to your customers in real-time.

In reality social media for a business is just turbocharged word or mouth marketing. The same principles apply, you need to take the good the bad and the ugly and you need to respond accordingly. How you respond I think is more important than a negative comment which has been left. Every brand will need to deal with negative comments, nobody is perfect. However how you deal with that complaint speaks volumes about your brand. There is nowhere to hide!

Each platform works differently and they each have their own set of rules, but the below pretty much works across them all.

The BIG Do’s

  • Be social, don’t create your profile then wait for your fans to come and find you.
  • Comment in groups and other peoples profiles
  • Be friendly and approachable
  • Have an editorial schedule
  • Use a social media management tool such as Hootsuite
  • It may seem like a major pain but signing up for each new social media platform as they pop up may be a good thing as let’s face it none of us know which platform may knock Facebook off the top slot and you want to make sure no one takes your brand name!
  • Post regularly and be quick to respond.

The BIG Don’t’s

  • Don’t be on every platform! Not every platform will work for you. Find out where your future customers are and join those platforms.
  • In contradiction to the ‘Do’ list only join as many platforms as you can handle. It’s a mistake to launch on numerous platforms and then set up shop make a few posts only to then jump ship.
  • Don’t do the hard sell! It’s fine to make your fans feel special and offer them exclusive discounts but in reality these sites don’t really drive a lot of traffic to your website. Its fine to say ‘Hey by the way we have a little thank you for you guys here’s a code for 25% off ’ but don’t let this be your focus and your main content.

The good

  • Allows you to directly interact with your customers and future customers
  • It adds a personal touch and allows you to showcase your brand’s voice and personality
  • Gives you a wider audience.  Not just your fans, but your fans friends and your fans friends friends!
  • Valuable insights understand what your customers like and what they don’t like. Not just about your product or brand but maybe they like a product or brand that would complement your brand. Maybe you could collaborate with this said brand?
  • There are great SEO benefits, your social profiles appear in each results.

And the ugly

  • It takes time and can turn into a full time job if not stream lined.
  • It requires constant maintenance
  • There are rules in place set by the social platform that you will need to abide by
  • You have a lack of control, fans can leave negative comments. If this happens ‘Kill them with kindness’ works every time!

 

 

 

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Why I love what I do…

Why I love what I do…

Choose a job you love, and you will never have to work a day in your life

Tweet: Do you love what you do? @MarketerKelly does http://ctt.ec/4CL9q+

It’s true! And it doesn’t matter what job you do, if you love what you’re doing it’s not work. I see what I do as part of me, the only thing I regret is that I didn’t figure it out earlier. I wanted to be a Graphic Designer and studied very hard to become one, I bounced out of KIAD Rochester, Kent (now known as The University of Creative Arts) portfolio in hand and fully armed with all the qualifications and the hunger to succeed. But along the way I got lost, I got confused and started questioning ‘is this really what I want to do?

So I took a job in retail to give myself a chance to figure this career stuff out. And after several different jobs in retail I knew that was not for me. During my school years my Dad used to tell me to make sure I paid attention and to study hard because ‘You will spend the vast majority of your life working, and if you don’t like what you do, it’s going be a tough ride’. He told me he didn’t care what job I did as long as whatever it was I was happy. And through gritted teeth I have to admit, he was right.

Over ten years ago I saw a job advertised for a Marketing Assistant within a company I was working for and decided I would apply. I got the job! Within 6 months I was enrolled on the IDM Diploma in Direct and Digital Marketing. I loved every part of studying and learning the art of marketing. And in fact I even missed it when the studying was over.

I can’t help but respond to clever marketing campaigns, and I am obsessed with beautiful packaging and tempting promotional offers. I love a good advert and am over the moon when the advert has been tailored just for me.

I love making things happen. I love organizing events, I love developing strategies and coming up with new ideas. And I love using my creative flair (my Graphic Design days were not a complete waste) to bring ideas and plans to life with words and images. Achieving the end result is also hugely satisfying.

As the late Apple CEO, Steve Jobs said:  “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

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According to Forbes Magazine unhappy employees outnumber happy ones by two to one worldwide. I am one of the lucky ones…I adore what I do. It’s so much more than a job its part of who I am. I’m learning new techniques and exploring new ideas all the time and I love sharing and helping others.

Which one are you?

 

 

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